CFO · MANAGING PRINCIPAL
02 — LEADERSHIP
Engy
Shawky
Most design decisions are money decisions too, and they get made in the same moment.
IN HER WORDS
Ask about the number first
Tell me the number at the start, not once the concept has been approved. With it early there is time to work out where the money should go, and more usefully, where it should not.
Why we turn work down
Turning work down is part of protecting the work we already have. A studio that overcommits delivers badly, and in this city that follows you around.
Growing slowly, on purpose
We grew slowly, on purpose. A hire has to improve the work. Otherwise it is only a bigger studio.
LEADS
Financial strategy, operations and studio management.
ALSO OVERSEES
Segments Experience, the studio's turn-key fit-out venture.
Studio or team photo
SELECTED WORK — SEE THE PORTFOLIO →